The 5:1 scale model Fiat 500C car has already appeared on Fiat’s International motor show stands around the world, but this latest version simulates the ‘open-top’ style of the 500C with a spectacular projection of the sky on to the inner lining of the car’s roof.
It’s coming to the centre of London for an event entitled The Big Smile, from 28 August until 2 September, and will be situated at a special venue called Parklife, on Oxford Street – one of the busiest shopping streets in the world. The showcase will generate awareness and interest in the new Fiat 500C and is designed to make people smile when they see it – much like the effect created when driving the real car.
Examples of the Fiat 500, 500C and 500byDiesel will also be on display for enthusiasts and potential customers to view.
“We are taking The Big Smile to one of the busiest areas of London and I am looking forward to bringing our special brand of fun to this wonderful city,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
“The huge Fiat 500C, and the whole event will create a great atmosphere and we’re anticipating six very happy days ahead.”
The summer mood of The Big Smile event will be enhanced by bright internal hoardings recreating park scenes, deckchairs and plants, while roaming entertainers, free competitions to win the loan of a Fiat 500, stilt walkers and snack stalls will provide fun and refreshment.
For more information on the Fiat 500 & 500C call our Fiat sales teams on Darlington freephone 0800 980 4532 or York on freephone 0800 072 0762.